Why do you need a client acquisition strategy if you’re a personal trainer?
If you’re a personal trainer, nutritionist, Yoga or Crossfit instructor (in short, a fitness professional) this information’s meant for you!
In this article, we’ll give you the main reasons why, particularly a personal trainer, should have a well-defined sales strategy to be able to, subsequently, design your own sales or conversion funnel (don’t worry, we’ll teach you how in this post).
One of the things that accelerated since COVID-19 has been the appearance of multiple fitness platforms. And, although you may think otherwise, this has been beneficial for personal trainers and athletes who want to continue training. It was the perfect inspiration to merge offline with online.
That’s just how it is, to survive in a market as changing and competitive as the one we’re in, you need to be a DIFFERENT personal trainer, one who manages to bring VALUE to his clients.
We know… you’ve read and heard this everywhere. But it’s the truth!
Look, the key is to start digitizing your training business and then look for that specific segment or niche in the industry where YOU fit perfection.
Toni Cami, the founder of Vitaminas Digitales, trainer, and online business mentor, shared with us in the training webinar we held together, all his methodology and secrets of creating an effective sales strategy, which will allow you to become a client magnet as well as a personal trainer.
Let’s see what this is all about!
First of all, ask yourself these 3 questions:
- Who are you helping? – This question should be answered based on the profile of your ideal client (buyer persona), that is, that person with a specific problem or need that you know you, with your knowledge and experience in the subject, are the right person to help.
- How can you help them? – What service or content will you offer to take him/her to the transformation he/she wants or needs?
- How do you help them? – How will you deliver the service or solution you offer?
Define your objectivesOnce you have these answers, you’ll have to define the general and specific objectives of your conversion funnel or sales funnel. In other words, ask yourself: What is it that you really want to achieve? and respond with data and/or figures. ** Remember, the objectives must be measurable, quantifiable, and, above all, achievable. Here are some examples:
- Improve online sales by 10% in the next 3 months.
- Reach 1,000 quarterly followers on Social Networks.
- Sell 50 training packs + nutritional plan from our online store in one year.
Create your sales funnel!To proceed with the creation of your conversion funnel, we recommend you work on personal relationships, i.e. try to target a specific type of customer directly and not all of them at the same time. When you generate a personal, one-to-one relationship, the sale is much easier. This method we’ll teach you (the one mentioned in the previous paragraph) can be slow, but its results are much better than a cold and direct sale.
Let’s get started!
Step 1 – Generate content that adds value and awakens your customer’s curiosity.For this first step you only need a cell phone with a good camera and a series of apps or platforms to help you give it the touch you need, that is, you don’t need to invest money to start creating content. What exactly can you do?
- Take photos with your cell phone and edit them with the editor that comes with the system (in the case of Apple, their editing studio is very good).
- Shoot videos and edit them with INSHOT or CAPCUT
- Generate infographics and cool designs with CANVA
Step 2 – Generate communityRemember that certain content doesn’t engage everyone equally, so it is best to group your customers by type of community. In fact, something that works very well is segmenting by behavior. Some tools you can use to get started, for free, are:
Step 3 – Provoke conversationsTalking with your audience is very important to keep a stable relationship (as with everything else in life). Especially when it comes to communicating with them exclusively, topics that make them feel unique and a priority. For example news of the training platform you use. For this step, you can use the same tools mentioned in the previous phase:
- You can use email (whose subscribers arrive through a form that you’ll place visibly on your Web, landing page, or social networks).
- Direct messages on Instagram.
- Or continue with WhatsApp if it’s the tool that makes you feel more comfortable.
Step 4 – Generate a conversionThis is the most technical part and perhaps the most complex since it’s the time to close the sale. For this phase you’ll need a bit more complex tools, especially because you’ll have to develop landing pages with a sales funnel:
- Registration Landing page, where you ask for some personal data such as their name and email.
- Landing page to thank them for subscribing or to confirm the data provided in the previous step.
- Landing page with the content you want them to see, whether it is a video, an infographic, or, for example, a webinar you’ll hold.
- Click funnels
5 email marketing tools we recommend: