3 Essential Books Every Personal Trainer Needs to Run a Successful Business

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As a personal trainer, mastering the art of fitness is just one piece of the puzzle. To truly thrive in this competitive industry, you also need to excel within the business side of things. Luckily, there are several books tailored to help you do just that. Here are our three essential reads that we think every personal trainer should have in their library:

Ignite the Fire: The Secrets to Building a Successful Personal Training Centre by Jonathan Goodman

A highly recommended book for personal trainers. It focuses on the business side of personal training, offering guidance on how to build a successful career in the industry. The book covers topics such as marketing, sales, client retention, and building a strong reputation as a trainer. Many trainers find it valuable for its practical advice on growing their client base and maximizing their income potential. It’s often considered essential reading for those looking to establish themselves as successful personal trainers.

NASM Essentials of Personal Fitness Training by National Academy of Sports Medicine (NASM)

This textbook covers the foundational knowledge and practical skills necessary for personal trainers, including exercise science, assessment, program design, and client interaction. Developed by the National Academy of Sports Medicine (NASM), this textbook covers everything you need to know to excel as a personal trainer. Whether you’re studying for certification or looking to refresh your knowledge, “NASM Essentials” is an indispensable tool for PT’s at every stage of their career.

Book Yourself Solid by Michael Port

While not tailored specifically to personal training, this book offers a comprehensive system for marketing yourself and your services effectively. It covers strategies for attracting ideal clients, building a strong brand, and booking your schedule solid with appointments.

In conclusion, these three books are essential reading for any personal trainer looking to run a successful business. Whether you’re seeking practical advice on marketing and sales, mastering the fundamentals of personal training, or learning how to book your schedule solid with clients, these books have you