With which tool can you make a free website for your fitness business?
What should you take into account to make it attractive? If you have already managed to take your training, physical therapy, yoga or pilates business to the online world with Harbiz, creating a free website for your fitness business is the next step to go even further and meet your goals. Let's GO!
What are the best FREE website builders?
Creating a website today is much easier (and cheaper) than it used to be approximately 10 years ago. Now there are a wide variety of web builders that allow you to design truly attractive and professional sites without having to invest a lot of time, effort and money. It's just a matter of choosing a template that fits what you are looking to show or offer on your website and get to work with the content. As you have seen, the most important part of a website is its content, since it will be responsible for including you or not in the main search engines and, subsequently, positioning you among the first sheets of the search results. Let's look at the website creators we recommend you use:
WIX
This platform allows you to “create, design and develop your online presence exactly as you imagined it.” Its free version allows you to create a website in minutes thanks to its more than 500 professional templates available. In turn, this version includes a Wix domain and a bandwidth of 1 GB, which is great to start with. You can also:
- Add advanced features such as a Blog, an online store and accepting reservations
- Edit the mobile view
- And optimize your site for search engines thanks to its basic SEO tools
WIX offers you many more eye-catching features, discover them in its website.
Wordpress
Despite the fact that Wordpress is one of the most used website builders in the world, its free version has limited functions, however, it's not bad to start. In fact, we assure you that you will love it so much that in a short time you will switch to the paid version (which is actually very well priced). The free version of Wordpress allows you to:
- Create a WordPress.com domain like this: sitename. wordpress.com.
- Upload content, insert image galleries, presentations and spreadsheets thanks to its 500 MB of storage space.
- Choose a template for your website from tons of free themes.
- Optimize your site with basic SEO positioning tools, statistics section and functions to share your content on social networks.
What should your website or landing page have to attract your potential customers?
Both your website and your landing page are the perfect showcase to show, visually and punctually, what you offer and what you are willing to do for your customers. It is an ideal space to show off and demonstrate what you are made of and how you will help other people achieve their goals. Therefore, each section or page of your website or landing page must provide enough information to attract potential customers, either because they are looking for a solution or because they have found your proposal on the internet.Let's see what you should add to them and how you should do it:
#1 Introduce yourself
It is very common to find a page like “who I am/who we are” or “about me” on many websites. Many people like to know who will be behind the screen helping and supporting them in their process, so here we recommend that you create a detailed text that talks about you and your mission both with your business and with your customers. In turn, it would also be interesting if you included:
- The story of how and when you decided to start a business
- Why did you decide to study and prepare yourself professionally in this sector
- Your vision and values
- And where you would like to go both with your business and with your customers.
All this information will help your customer to feel more secure with the service they are about to purchase (or product they will buy) and to feel confident with the person who will offer it.
#2 Make it easy for them to contact you
This is probably one of the most important pages or sections of a website, especially if we are talking about fitness businesses that want to offer their services or products to people who are looking to change their habits or improve their lifestyle for a healthier one. To be able to reach these people easily or give them the information they are really looking for if they are interested in your services you must place, in a visible way, your contact details:
- Telephone
- And even your social networks
Here we recommend that this data be visible on every page of your website so that the moment your potential client decides to hire you, the information is at hand.
#3 Write titles that convert
The first impression is what counts, both for your potential customers and for Google. To give you an idea, Google displays your content based on search intent. In other words, your content will be visible or should be visible to those users who are looking to obtain an answer to a need related to what you or your business offers. To appear to that user who has a specific need, you must make your content respond directly to that search intention that you want to cover. In the case of titles, which is what usually appears first and what makes Google understand the structure of your content in order to show it to the user, you must write them in a way that works naturally and that effectively communicates the topic of the content of the page. In turn, since your goal is to sell to that user or to hire any of your services, you must create striking headers, capable of persuading and converting your potential customers. If you want to better understand how to write persuasively or even how the Google search engine works, here are a couple of resources that can help you to carry out this task correctly and correctly:
- Copywriting: a technique for writing better and selling more. We have prepared this article especially for you, so hurry up and read it!
- How does the Google search engine work? : this video is part of a free SEO course for beginners, taught by Luis M. Villanueva, an expert in SEO positioning in Spain.
#4 Add “Call to Actions” to your pages of interest
A CTA is a short message that tells the reader what action to take. In other words, it aims to get users to do what you want through a short and persuasive message, which in a short time could translate into a new customer. For this point, we recommend using texts or buttons that serve to motivate users to perform the action you want, in addition to placing them at points on your website that are of interest, such as services and prices, blog (to subscribe to the newsletter), etc. Look at these examples of CTA!
- Start your change today
- Contact me
- Book your place
- Accept the challenge
- Subscribe to my newsletter
#5 Make your success stories visible
Add a section of opinions, progress and success stories from your customers so that any user who visits your website can see what other people like him or her have achieved. This is also known as “Social Proof”, a strategy that basically seeks to provide clear evidence to the user that their purchase decision is supported by other people like him.And you will surely wonder... But why should this apply to my personal business, if I work (for example) online? Easy! because social proof is important in any type of business, even more so in those that are 100% online. Keep in mind that when the person comes to your page or portal on the internet, they are alone... There are no commercials or other users to answer your questions, so you'll have to show them that many other people have been there and have hired your services.?
This could be the perfect impetus for him to do it too, so don't forget to add this important information to your website. Take a look at the testimonials that Harbiz has visible on its website:
#6 Be precise when describing your prices and services
Nobody likes to enter a store that doesn't have the prices displayed, if you look at it, this usually generates a sense of rejection, it makes you think that “the prices are not there because they are expensive”. That's when, even, you start to think that “now it makes sense because everything is so beautiful and the service is so friendly and close, because it's expensive...” this doesn't have to be true, right? To avoid giving your customers this feeling, we recommend that you add your services and prices briefly and clearly. Your customers seek to understand what you offer at a glance, they don't have time to search or ask how much your services could cost. For this point, we recommend that you structure the content as we have explained to you in previous points:
- Name of the service or product
- Price
- Description of the service or product
- CTA
Start with Harbiz and have your own landing page with your fitness and health services
Did you know that with Harbiz you can easily create a landing page with the services and products of your fitness business? Yes! in it you can show not only everything you offer, such as fitness professional but even provide valuable content. You have the perfect reason to start creating it today, what are you waiting for? Click on the following image to access the platform's free trial
You have 30 days to get the most out of it!
